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Welcoming our new brand DNA

It is hard to find and make time for ourselves while busy with our precious customers. But this time, we said that it was so important to feel connected through one vision that this brand essence by Alexander Imhoff makes us think of Kainjoo as part of one true family.

Remember, Kainjoo comprises two keywords: Kanjo for emotion and Kaizen for continuous progress. This is the skeleton of our promise: Emotion through constant progress. You might ask: OK, so what? What does continuous progress mean, and what link does it have with emotions?

That is precisely it—less and less.

And this is what we are fighting for. Everyone is looking for the new stuff that you can quickly set up, the 30 seconds elevator pitch. Sometimes, things aren’t that easy, and we can’t do it the “Starbucks way”, a.k.a. pitched during waiting for your coffee.

Unfortunately, sometimes things must penetrate your mind by consistent repetition in waves that will push you forward and help you change. This is why we took Kaizen as this evolutionary process for brands to set up and mute into more agile beasts, adapting to their market easily and not becoming some big fossils people look at in museums. The premise behind the brand is to ensure we can deliver what we pitch as ideas and not let them stay in keynotes.

If we can’t justify an idea from a business point of view, it stays in the closet, and this is not who we are. We ignite them, and this is how we came up with a solid and bold statement: We do not believe in business miracles; we build them. Indeed. Most of the ideas we might have or face are not technological challenges but are mostly human-related.

Choosing the Japanese theme came naturally: Kaizen is a methodology coming from the rising sun while they uniquely balance this duality between innovation and tradition.

Kainjoo, as a brand, is a gateway between a world full of possibilities and very conservative industries. It is positioned on the most complex cases for a good reason to ignite our creative brain and push us to the boundaries. Once we know what is possible and set up the adoption machine internally, the true fun begins.

Visually, the brand pushes this duality syndrome into each element, choosing clean font but a bold statement, for instance, or rich ideas presented in black and white.

As always, quite hard to keep up with the best practices internally, but we wish to find the time to explore this brand and what we can do to live up to the promise. A brand is a living beast, so we will tame it and grow with it.

About Kainjoo Consulting Group SA

Kainjoo Consulting Group SA is a strategic consulting firm operating for ten years in Switzerland and internationally, serving regulated industries in their brand technologies requirements. The company is independent, focusing on crafting winning strategies for commercial operations, blending creative branding, neuro-marketing and emerging technologies and channels.

Press Relations

Kainjoo Press Room
Orsen Okami
[email protected]
+41 21 561 34 96

Orsen Okami
Orsen Okami
Kainjoo is a brand-tech firm serving regulated industries with Kaizen and Six-sigma ready brand activities.

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Kainjoo is a group of companies with the sole purpose of bringing brands performances to life in complex industries. We have a global reach with partners and representatives located in all time zones. 

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