Understanding the impact

Building awareness is a first step to helping society not fear but tame new tech. As we are shapers of everyday experiences through brands, we feel it is essential to provide fair and balanced information.
This is what this association does. From young scholars to politicians, they foster conversations and help people reach conclusions.

Preparing the future

With x-tech popping up every day, preparing for the shift towards a new class of experience is vital. Bringing a lot of questions still unanswered, big data, machine learning and AI-related topics are making headlines without truly getting applications people to feel. Some companies like Tesla are democratising the tech for everyday life so people can touch, feel, and accept it.