It starts with Kaizen but we use all tools and methodologies at our disposal to optimise our engagement with brands.



There isn’t a one size fits all solution or methodology. This is clearly what we have learned along the way, using all Japanese methodologies. The answer is to use them when and where it is relevant. Starting with the definition stage. Here we mainly use Lean Thinking to help us identify the path forward. Once the scope of the problem to solve is defined, we switch to Lean 6sigma. The tools within 6sigma help us set the measure points for scaling solutions and identifying the best way to optimise quality. At the running stage, we loop using Kaizen methodologies, fighting for the quality percentages and declaring war to waste in the processes. These improvements help us set the scene for maximum control, always focusing on continuous progress.

A model adapted to the whole organisation

Starting from the market fit, solution fit, Lean thinking is a natural way to ensure the voice of the customer is taken into consideration while developing the solution. It forces the organisation and the brands to consider well all the aspects of the problem. Once done, 6sigma is great to build-up scalable processes at the organisation level. This is also here where not only we define KPIs, but also the tools to measure them and interconnect the value generation pool. If needed, the business process re-engineering is done during that phase. With a clear mission, teams now are empowered in their perimeter to identify opportunities to improve the model. What’s great with this approach is the agnostic aspect of it. From marketing to technology projects, we design everything to go from 0 to 1, and then wire the organisation and teams to scale from 1 to infinite numbers. This is especially useful for technology-based companies seeking hyper-growth in a very short time-frame. Last, but not the least, each contributor at their level works in an agile manner to produce their contributions. This enables the project to be the most adaptable in the last mile, for instance with customer support where agility is required.

Japanese Methodologies Inspired

Being adaptable ourselves to what’s working outside is part of our continuous progress. Kainjoo tested many approaches before but it is fair to say that working with these Japanese methodologies demonstrated results, and hence we are now adapting many tools and concepts to our deliverables. One recent example is our risk management framework for social media marketing in regulated industries. Such concepts that were for long scary for big pharma are now totally tamable using our frameworks. If you are interested to learn more, please feel free to contact us. Our teams from our Kaizen Citadel departments are always happy to bring quality to the forefront of what brands do.