The place to be in October this year will be Berlin, where for two days, some bright minds of the pharmaceutical industry will gather for the Global Commercial and Sales Force Excellence Summit on the 19th – 20th of October 2016.
Haider Alleg, Managing Director of Kainjoo and Lead Principal for the .life consulting division of the group will share his experience on how technology is helping to create marketing agility.
A lot of talks in 5-10 years speak about Patient Centricity. Again, the words most of the time stay in the keynote, and we see very few “methodology for success” to shift the mindset of pharmaceutical players. This is paradoxical in a world where Sanofi creates a company with Google. GAFAM are catching up with the industry, and while we have been telling it for a few years, our claim application is in motion.
This is why, to fit with the agenda of the day. Still, mainly to bring value to the audience, our intervention will be based on two examples of how it is possible to use technology creatively to be more agile and unleash marketers. We will return to the case of everyd.ch and the campaign from the Richter group itismychoice.net. These two examples show two issues where startup and lean thinking can disrupt the way you launch products or campaigns, with challenges such as time constraints, market alignment and budget.
How to bootstrap your next patient-centric campaign? What are the steps and the checklists to not forget when you are in the planning phase? With whom to partner? All these questions will be up for getting concrete answers, with figures at the Rendez-Vous.
See you in Berlin. If you want a discount for attending the event, please get in touch with us.