Gland, Switzerland | February 3, 2023 — Voodoo, a global leader in mobile gaming and digital platforms, has selected Kainjoo to spearhead the SEO strategy for WizzApp, its fast-rising social networking app. The collaboration aims to reinforce WizzApp’s organic visibility across U.S. search engines, securing a sustainable, high-intent acquisition stream that supports the platform’s long-term growth objectives.
Key Highlights
- Voodoo selects Kainjoo to lead WizzApp’s SEO acceleration in the U.S.
- Engagement to focus on white-hat strategies to regain search control and outperform keyword competition
- WizzApp boasts over 10 million downloads and 1 million daily active users, particularly among Gen Z teens.
- SEO initiative designed to diversify acquisition beyond paid performance
Strengthening Digital Presence Through Organic Strategy
WizzApp has seen explosive adoption among young adults in the U.S., offering an alternative to mainstream platforms with features like friend discovery, live chat, and community matchmaking based on shared interests. In response to the platform’s rapid growth and to reinforce long-term scalability, Voodoo partnered with Kainjoo to lead a comprehensive SEO program focused on ethical, high-impact tactics.
“The opportunity to support a mission-driven platform like WizzApp in such a competitive digital landscape is a testament to our hybrid expertise in technology, brand and regulated environments,” said Haider Alleg, Managing Partner at Kainjoo. “With user safety and integrity at the heart of the Wizz brand, our role is to ensure that those values are reflected in how the app is discovered and ranked organically.”
Combating Keyword Competition, the Right Way
WizzApp’s challenge was not visibility alone, but control. Like many emerging apps in the social space, WizzApp faced aggressive keyword competition, including from non-brand players and unauthorised content. Kainjoo’s mandate is to reclaim branded SERPs, align content with evolving Google algorithms, and increase visibility for key topics aligned with teen safety, trust, and inclusivity.
“Our product was built for meaningful digital connections, not just scale,” noted Aymeric Roffé, CEO of Wizz. “With millions of teens trusting Wizz daily, it’s crucial that the narratives around our platform — from safety to features — are accessible, transparent, and represented in search. Kainjoo brings the vision and executional maturity we were looking for.”
Growth with Integrity: A Shared Value
Kainjoo’s reputation in managing digital marketing strategies for brands operating in regulated industries, including fintech and pharma, made the consultancy an ideal fit for WizzApp. The scope of work includes:
- Technical SEO remediation and performance auditing
- Content structuring and metadata standardisation
- Search engine reputation management
- Content partnerships and trust signals development
- Monthly reporting, search analytics, and roadmap iteration
This partnership represents a strategic shift away from short-term acquisition loops toward building a durable, reputation-based ecosystem for WizzApp, with measurable KPIs and ethical boundaries.
Multimedia Gallery
High-resolution app screenshots, hero banners, and video assets are available at wizzapp.com/media.
About Voodoo
Founded in 2013, Voodoo is a Paris-based mobile gaming company and one of the world’s largest app publishers with over 150 million monthly active users and billions of downloads globally. Its portfolio includes chart-topping games like Helix Jump, Paper.io, and now, category-defining social platforms like Wizz.
About Wizz
Wizz SAS is a technology company committed to reducing loneliness and creating safe online communities for young adults. With its roots in France, Wizz has expanded across Europe and North America, empowering users to meet, connect, and share in real time. The app boasts over 10 million downloads and continues to grow as a trusted space for meaningful connections.
About Kainjoo
Kainjoo Consulting Group is a Swiss-based marketing transformation agency, trusted by global brands in complex, regulated markets. By combining data, creativity, and compliance, Kainjoo delivers performance-focused brand strategies that scale in the digital age.
Press & Media Contact
Orsen Okami
Chief Brand Officer, Kainjoo
press@kainjoo.com
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