Galderma Daylong Launch Campaign
A campaign designed to boost the awareness and visibility of the Daylong line of products on social media.
Task
Launch a new campaign for social media purposes featuring a Ski champion as an influencer
Kainjoo Astate is a team of creatives excited about unique ideas and help brands stand out on the internet. For Galderma, and especially Daylong, a suncream product the challenge was to quickly identify, organise and run a high-quality advertising campaign, capable to embed the brand essence on social videos.
Once our team discovered the ambassador and contracted her, we organised the photoshoot following the storyboard drafted by our lead copy-writer. Then, our studio ran the post-production to quickly format the videos for social media use.
As a result, the campaign built in a week went live internally, as a test with employees, before scaling it on Instagram and Facebook. The video helped vehiculate quickly the message around the product and capture SOV in a cost-effective manner, as social networks promoted the video on-platform at a lower cost-per-clic.
