Esmya Launch Campaign
Kainjoo was selected for the strategy, execution and monitoring of a new class of molecule for Gedeon Richter, supporting the transformation of the company into a speciality leader.
Task
A multichannel story featuring the new branding system Kainjoo created for Gedeon Richter
Featuring a new campaign system, Kainjoo was tasked to define a launch strategy through a campaign positioning the product according to the label authorised in various indications and countries.
After defining the brand archetypes and personality through online and offline research, our scientific team extracted the content pillars and build various key messages backed by 2 studies. Then, our marketing and creative team took them and orchestrated them into various channels.
Finally, a bold, elegant and yet powerful campaign to help the front-line of Gedeon Richter position the product and distinguish the new stance of the company in the field of speciality leaders in Women’s Health.
Project Management
— Anna Seck
Project & Account Manager
— Thomas Pasini
Project & Account Manager
Web Development
— Orsen Okami
Mobile & web developer
Art Direction
— Alexander Imhoff
Art direction & creative design
— Mélanie Bêche
Marketing Manager
Creative Design
— Valentin Sidot
Creative designer
