Castelldefels (Barcelona), Spain and Morges, Switzerland — December 15, 2025 — Procare Health has appointed Kainjoo as a strategic partner for a Commercial Growth Program and Transformation Plan spanning headquarters and affiliates across Europe and the United States. The program is designed to strengthen commercial execution across markets while maintaining the rigour expected in women’s health. It brings together Procare Health’s OTC leadership—especially through its HPV-focused products—with Kainjoo’s operating model combining pharma marketing, AI and technology to scale performance with consistency.
TL;DR
- Procare Health appoints Kainjoo for a Commercial Growth Program and Transformation Plan across Europe and the US (HQ + affiliates).
- The program builds on Procare Health’s OTC leadership in women’s health, with strong momentum driven by its HPV portfolio.
- Kainjoo contributes women’s health expertise and pharma business acumen, reinforced by Galinea and PrettyWell.org.
A partnership built for execution at scale
Procare Health’s ambition across Europe and the United States calls for a program that affiliates can run with confidence and HQ can steer with clarity. The Commercial Growth Program and Transformation Plan is structured to align priorities across markets, accelerate execution, and strengthen repeatability in how teams plan and deliver. It is designed to turn growth objectives into consistent, measurable commercial outcomes.
Yann Gaslain, CEO of Procare Health, said: “We chose Kainjoo because they bring strong business acumen in pharma and a practical way to connect marketing, AI and technology into one operating rhythm. Our OTC leadership in women’s health—especially through our HPV portfolio—requires precision and consistency across markets. Kainjoo brings the discipline and pace to support that growth across headquarters and affiliates in Europe and the United States.”
Turning growth ambition into a repeatable commercial system
The program is built to create one shared commercial language across teams while keeping activation practical at the affiliate level. It connects brand direction, omnichannel execution, and performance measurement into a single operating cadence that teams can apply week after week. It also reinforces governance and quality standards typical of regulated categories, ensuring execution stays consistent as the program scales.
Haider Alleg, Founder of Kainjoo SA, said: “Women’s health is a category where execution earns trust over time, and trust drives growth. Procare Health already holds strong momentum in OTC, and its HPV portfolio shows what focused category leadership delivers. We bring women’s health experience and deep pharma business acumen, applied through marketing, AI and tech that teams use every day across HQ and affiliates.”
Women’s health expertise that extends beyond campaigns
Kainjoo’s women’s health work combines category familiarity with a practical understanding of how regulated brands grow across multiple markets. That expertise is reinforced by Kainjoo’s digital presence through Galinea and PrettyWell.org, which keeps the team close to women’s health audiences, content behaviours, and experience expectations. This proximity supports sharper strategy, stronger execution choices, and more consistent delivery across markets and stakeholders.
Alleg added: “Category depth shows up in the details—what people search, what they trust, and what helps them act. Our platforms keep us grounded in those realities, and our pharma experience keeps us grounded in governance and performance. That mix makes the program measurable, scalable, and built to last.”
A shared focus on consistency across markets and momentum across teams
For Procare Health, the program strengthens the commercial engine behind a women’s health agenda that continues to expand internationally. For Kainjoo, the appointment reinforces a positioning at the intersection of marketing, AI and technology, applied with the business discipline that pharma expects. Together, both organisations align on a simple operating principle: growth scales when the system scales, and the system scales when teams share standards they can execute.
About Procare Health
Procare Health is a women’s health-focused company based in Castelldefels (Barcelona), Spain, with a strong position in the OTC category. The company is recognised for its HPV-focused products and broader commitment to solutions that support women’s health across life stages. Procare Health operates internationally through headquarters leadership and local-market execution.
About Kainjoo
Kainjoo is a Swiss-based group supporting complex and regulated industries globally by connecting strategy, marketing, AI and technology into execution systems that scale. In women’s health, Kainjoo combines category experience with commercial discipline, reinforced by a network of Brand-Tech Specialists. Kainjoo’s approach focuses on repeatability, measurement, and performance at scale across markets and teams.
Media inquiries
Orsen Okami
Chief Business Officer (CBO), Kainjoo SA
Email: press@kainjoo.com
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This press release was drafted with the assistance of AI and has been fully reviewed, fact-checked, and approved by Kainjoo’s Corporate Communications team prior to publication.
