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E-detailing (electronic detailing) is the use of digital technology and online platforms to provide information about pharmaceutical products to healthcare professionals (HCPs). This approach uses interactive media, such as presentations on tablets (like iPads), videos, animations, and webinars, to educate doctors and influence their prescribing behavior
Case Studies.
Using Persona Based Programmatic Advertising (PBPA), Kainjoo supported OM Pharma and Broncho-Vaxom in optimising their ROAS while learning on their core audiences.
A luxury Swiss watchmaker needed a brand refresh. We defined a new narrative, visual language and digital presence — blending heritage with modernity.
We supported Galderma in launching its flagship sun care brand, Daylong, across Europe. The campaign spanned TV, digital, and OOH — activating dermatologists and end users alike.
