Reuters Pharma Event Barcelona 2026

For years, the question was: What do we build next? More sophisticated AI. More advanced engagement models. Wider access strategies. Each impressive. Each reaching higher.

Then market winds shifted. New regulations arrived. Suddenly, the question changed: Can our foundations hold?

Walls between functions preventing flexibility. Disconnected data infrastructure fragmenting insights. Inefficiencies becoming liabilities under pressure.

Those walls aren't load-bearing, they're removable. That data infrastructure can reinforce decisions. And patient purpose? That's the force binding everything together.

You must underpin your customer engagement strategy with reimagined data and infrastructure. You must reprioritise your launch plans to deliver value across patient priorities. Four separate pillars that become one reinforced foundation.

Join us in Barcelona. The annual inflection point where we practice what we preach. 2026 brings you a reimagined experience, with the entire event rebuilt in 1 room that includes all 1,200 attendees, 4 cross-functional streams, interactive workshops and experiences.

Come build the foundations for the future.