Driving consumers to Point of Sale
To ensure we can optimise the media plan efforts and multiply the ROAS, distress the risk of induction during new campaign launches and learning on new audiences that could be future pool of values.
The team has identified 3 persona responding to the advertisement and the call to actions (Penny, Ruth and Kelly) while Emma is a persona who isn’t connecting well with our value proposition yet.
Kainjoo Astate is a team of creatives excited about unique ideas and help brands stand out on the internet. For Galderma, and especially Daylong, a suncream product the challenge was to quickly identify, organise and run a high-quality advertising campaign, capable to embed the brand essence on social videos.
