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Branding life Marketing Strategy November 16, 2020

Esmya Launch Campaign

Kainjoo was selected for the strategy, execution and monitoring of a new class of molecule for Gedeon Richter, supporting the transformation of the company into a speciality leader.


A multichannel story featuring the new branding system Kainjoo created for Gedeon Richter

  • Strategy

    Brand, UX Strategy

  • Design

    Art Direction, Campaign

  • Client

    Gedeon Richter

  • Tags

    Gedeon Richter

Open Project

Supporting the launch team of Gedeon Richter with a new campaign targeting HCPs

Featuring a new campaign system, Kainjoo was tasked to define a launch strategy through a campaign positioning the product according to the label authorised in various indications and countries.

What we did

Elegant and unforgettable customer experience

After defining the brand archetypes and personality through online and offline research, our scientific team extracted the content pillars and build various key messages backed by 2 studies. Then, our marketing and creative team took them and orchestrated them into various channels.

Finally, a bold, elegant and yet powerful campaign to help the front-line of Gedeon Richter position the product and distinguish the new stance of the company in the field of speciality leaders in Women’s Health.

5 sigma

Launched countries


Working hours
were spent


This project won the web health award of the year

blog gold web health award
The team

Meet our professional team.

Project Management

— Anna Seck
Project & Account Manager

— Thomas Pasini
Project & Account Manager

Web Development

— Orsen Okami
Mobile & web developer

Art Direction

— Alexander Imhoff
Art direction & creative design

— Mélanie Bêche
Marketing Manager

Creative Design

— Valentin Sidot
Creative designer

Let’s collaborate

Send us an email, to discuss a new project.

We’re a team of brand technologists who are excited about elegant ideas and help regulated companies to create amazing customer experiences by taming emerging tech and channels.

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