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Kainjoo is a group of companies with the sole purpose of bringing brands performances to life in complex industries. We have a global reach with partners and representatives located in all time zones.
It Is My Choice Uterine Fibroids Campaign
For the launch of a new molecule. as a pre-marketing activity and to set up the market for specific symptoms linked to Uterine Fibroids, Kainjoo supported Gedeon Richter in the launch of a 360° campaign directed to consumers and patients.
Task
Launch a multichannel campaign to generate a call to action for women suffering from heavy bleeding
With a campaign designed to generate a call to action, It is my choice is a social media-driven conversation vehicle. Through an emotional message, the campaign calls women suffering from heavy bleeding, pelvic pain and more UF related symptoms to go talk to their healthcare professionals.
Using a patient-support app helping women track their menstruations, special algorithms calculating the PBAC score help identify heavy bleeding and connect with their healthcare professionals.
From display to performance campaigns
Across Google and Apple stores
Adapting and translating channels