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Kaizen UI/UX June 3, 2019

It Is My Choice Uterine Fibroids Campaign

For the launch of a new molecule. as a pre-marketing activity and to set up the market for specific symptoms linked to Uterine Fibroids, Kainjoo supported Gedeon Richter in the launch of a 360° campaign directed to consumers and patients.


Launch a multichannel campaign to generate a call to action for women suffering from heavy bleeding

  • Strategy

    Direct-to-Consumer, Launch Excellence

  • Design

    UI/UX Design, Art Direction, Tech Engineering, Multichannel Marketing

  • Client

    Gedeon Richter

Open Project
01 // Project overview

Positioning a campaign to drive enlightened patients to the office

With a campaign designed to generate a call to action, It is my choice is a social media-driven conversation vehicle. Through an emotional message, the campaign calls women suffering from heavy bleeding, pelvic pain and more UF related symptoms to go talk to their healthcare professionals.

02 // Challenges

Shaping the market and generating Real World Evidence

Using a patient-support app helping women track their menstruations, special algorithms calculating the PBAC score help identify heavy bleeding and connect with their healthcare professionals.

03 // Approach

Pushing the App Lady Diary as a conversion point

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04 // Statistics

Campaign by the numbers.



From display to performance campaigns


App installs

Across Google and Apple stores


Markets Campaigns

Adapting and translating channels

07 // Let’s Collaborate

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